1949 Lingerie Trends :Lingerie Models & Brands

  • In 1949 Maidenform launched one of the first most famous magazine ad campaigns with the “I dreamed of…..” . The Maidenform “I dreamed ..” advertising was the most successful brassiere ad campaign until Playtex’s hello Boys ads of the early 1990’s.
  • First introduced in 1949 by Maidenform, the bullet bra was a full-support bra with cups in the shape of a paraboloid with its axis perpendicular to the breast, and usually featured concentric circles or spirals of decorative stitching centered on the nipples. With the advent of the television set during the same time, television provided new promotional opportunities for the newly invented bullet bra, and played a huge part in the bras eventual popularity.

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1949 Lingerie Trends

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